let's just say it's not a good year for the wine at superior discount liquors in sheboygan, wisconsin. for peter gusky, general manager of the family-run business wednesday, july 6th starts like every other day. >> just after 8:00, the store had just opened. i was running around doing typical things. >> salesman nick hain seen here on the store security cameras has just finished restocking the shelves. >> we like to clean up our mess, which we had a lot of empty boxes around. i was walking right down the aisle over there, and i pretty much just went over and was picking up empty boxes. >> a moment later the peace and quiet of the morning routine is shattered. >> i heard a shift and i saw the shelves starting to slowly tip and as soon as i saw that first second start to move, i turned around and ran as fast as i could out of there. >> the end of the shelving started pulling away from wall, from the front of the store to the back of the store. >> in just under ten seconds, 68 feet of shelving holding almost 7,000 bottles of wine crumples to the ground unleashing a tsunami of the finest