>> floyd mitchell is the new police chief in oakland. yesterday, he was officially introduced to the people. he'll be tasked with protecting. now the city has now had a half a dozen people filling that role in just four years. mitchell was a former chief in lubbock and temple, texas. and he got his first chance to explain how he will tackle the job here. >> my approach is high visibility and responsible, proactive policing that is procedurally just, data-driven, and grounded in evidence based strategies that addressed our most difficult issues. >> well, mitchell says his first order of business will be getting to know the people in the department and in the community. shawn ? >> reporter: coming up, the -- [ inaudible ] >>> and later, determining the personality of man's best friend. how arti you're looking at some real jack in the box haters. yeah, they exist. they have no idea they're about to try my new smashed jack. this is good. it's very fresh. i like the sauce. i'm a saucy woman. probably not the best. not the best... she came in