smith and classical economists said. then how come everyone's not an independent contractor bidding in an open market? and he said the reason and he won the nobel prize for this he said the reason is transaction costs so long as it's cheaper to do something inside the boundaries a firm then companies will grow because that's the most efficient path right? so he was looking at the time at companies that were operating in the twenties and thirties, the biggest corporation on the planet was the ford motor company. he said, look at the ford motor company. the ford motor company doesn't just make cars. they have a timber mill, they have a rubber plantation. they have steelworks. the plant in detroit didn't, you know, take parts and assemble cars the way they do today. it put in raw materials in one end and output vehicles on the other. henry ford understood that the transaction costs, the costs of search, finding information the cost of coordinating all these different parties in a complex supply chain, the cost of contract w