people are going to say, i don't get it. millions of babies around the world have colic. their dads don't go out and set fires. >> the pastor and parking lot wars. they're losing it. first, the man in charge of putting fires out, started setting them. >> how is it that you thought, i know, i'll go set a fire? >> fire starter. and, hell hath no fury

this minister scorned. is there an even bigger skeleton in his closet, literally? plus, meltdown moments over your parking space. our hidden cameras are there as drivers hit their boiling point. >> not worth it, guys! >> tonight, losing it. here's elizabeth vargas and david muir. >> tonight, if you think you have made it through the rest of the week, how many people came close to losing it out there? >> this story started with

something that so many of us can identify with. the sound of a crying baby. but this father found out that if you play with fire, you get burned. >> reporter: if you drive four hours north of minneapolis, through desolate and winding tree-lined roads, you will find the rural town of babbitt, minnesota. population 1,600. nestled next to the superior national forest, just miles from the canadian border. >> it's a typical small town. you go to the grocery store and 90% of the people in there, you're gonna stop and talk to. >> everybody knows each other. sometimes everybody knows too much. >> reporter: it was here that ryan and stefanie scharber decided to raise a family. ryan finding work at the local mine. he even became a volunteer firefighter and within three years, he was chief. how many hours a month were you working as fire chief? >> a lot. >> i was gone all the time. >> reporter: those long hours at

the fire station took him away from home just as his family was expanding. he and stefanie welcomed son miles first in 2009. aiden arrived two years later. but aiden's birth brought some unexpected stress at home that would later turn out to be the key to this father's downfall. >> we noticed he was crying a lot more than usual and then it turned into like nonstop screaming day and night, like i mean, 20 hours out of the day. it was extremely stressful. we kept bringing him back to the doctor and they kept telling us, "it's colic." >> reporter: and if that wasn't trouble enough, right around then, ryan's work life got a lot more complicated too. >> between 2010 and 2012 there were an unprecedented number of suspicious fires in the babbitt, minnesota, area. >> reporter: 39 fires in all. no one was hurt in those blazes

but the federal officials were taking it seriously. >> a joint task force between federal agencies, state agencies, and local law enforcement commenced a joint investigation. >> reporter: and ryan was investigating too. even going on television to describe to fox station kqds his own role in the hunt for a serial arsonist. >> seeing if there's anybody suspicious hanging around or someone that's showing up on the same fires over and over again. there was quite a few that were started by an unknown. we don't know who started them. i spent a lot of time trying to figure that out. >> reporter: as the months dragged on with no leads, investigators began gravitating toward a bizarre and disturbing theory, that the fire-starter could actually be a fire-fighter. believe it or not, it happens more often than you'd think. >> it's still a dirty secret. if you just do a online search you will find about 100 firefighter arrests every year in this country for arson.

>> a trail within the brotherhood. >> charged with starting the fire. >> reporter: the theory that the babbitt arsonist might actually be one of its firemen developed into suspicion on a cold december night when a car drove onto mattilla's birch lake resort, a fisherman's campground run by 79-year-old don mattilla. what did you notice that night? >> i seen the break lights come on, but the car didn't turn around or leave again, so i put my shoes on and come down and look. >> reporter: when you came down here, what did you see? >> i'd seen some tracks in the snow and pretty soon he come from behind the garage. >> reporter: and "he" was none other than fire chief ryan scharber. >> mr. scharber told the resort owner he was there to urate. it didn't make sense. >> what he told me didn't jive with me. >> reporter: after scharber beat

a hasty retreat, don mattila followed his footsteps in the snow. st. louis county sherriff's investigator steve heinrich showed us the scene. >> mr. matilla followed the tracks behind the shed there and where the footprints stopped, right behind the tree was the gas can. >> reporter: what did you think he was doing back there with a gas can? >> what do you think? >> reporter: starting a fire? >> didn't sound good. >> reporter: investigators for state and local agencies believed they had finally found their fire-starter. do you have any doubt that ryan scharber meant to set fire to a shed or this garage or that building? >> i have no doubt. probably with the pine trees and everything here, would have spread to more than just the building. >> reporter: to get to the truth they eventually bring ryan into his own firehouse and grill him. >> for the first two and a half hours of that interview, mr. scharber identified other

individuals who might be the people setting these fires. and those individuals included firefighters and former firefighters. >> reporter: with ryan trying to deflect, two and half hours into the interview, investigators tighten the screws. they confront him with that gas can he left behind at mattila's resort. >> i never poured gas on anything. i never tried to light a match. >> reporter: but you brought the gas can there. >> correct. >> reporter: and went around the back of the building with the can? >> yeah. i went back to the back of the building when i saw the owner's flashlight coming down the hill. >> reporter: so you got in that car and drove down there with the idea to set it on fire? >> yeah. i drove down there and was definitely thinking about it. >> reporter: with that admission ryan's secret life began unraveling. he confessed not just to the attempted arson at mattilla's but also to setting nine fires in superior national forest.

and get this. even more stunning than his crimes, his excuse. ryan says the reason he turned to arson was the stress brought on by his constantly crying newborn son. >> it was just when i was home and around the stress that caused me to go out and start the fires. when i was at work, i didn't have that. >> reporter: people are going to say, "i don't get this. i don't get it." millions of babies around the world have colic. their dads don't go out and set fires. >> it was a legitimate way for me to get away for a couple of hours. >> reporter: why not go down to the firehouse and hang out with your fellow firefighters? how is it that you thought, "i know. i'll go set a fire"? >> people were always coming to me for help. i was always solving everybody else's problems. i didn't realize that i needed a little bit of help myself. >> reporter: ryan scharber took us out to the scene of one of his fires. what made this place a good place to start a fire? >> just rural and away from everything.

not close to town. >> reporter: i see lots of trees though. i mean, this could have spread, couldn't it? >> you walk in there and it's marshy and wet, and underneath so it just kinda burned along the top. >> reporter: but that attempt to minimize his crimes did little to extinguish federal prosecutor dunne's determination to punish the diraced fire chief, who he suspects has even more to reveal. he's confessed to setting nine fires. you think he's set more fires than that? >> from 2010 to 2012 there were 39 suspicious fires in babbitt, minnesota. since the time that he was caught there have been zero. >> reporter: ryan was charged with setting fire to federal land and attempted arson. initially a psychologist labeled him as a pyromaniac but later revised that diagnosis. so if you're not a pyromaniac, what are you? >> it was diagnosed as a temporary adjustment disorder

>> reporter: a temporary adjustment disorder? >> it's like -- considered a short-term mental illness brought on by acute stress. >> it's my strong opinion that he didn't start lighting fires three years ago. and i believe he will be at risk of lighting fires in times of stress until he's 80 years old. >> reporter: with his career and reputation up in smoke, ryan took a job stocking shelves at the local grocery store. earlier this month he learned his fate, five years in a federal prison. ryan and stefanie now have three children, all under the age of five. when ryan gets out, he will have missed more than half of their lives. >> all the daily activities, i mean, taking a walk to the park or just the fact that i'm not here to help my wife. >> reporter: and what do you say to people watching who might say, "you know what? you should have thought of all of that before you went around setting fires?" >> in the right state of mind, i would have thought about that. but i wasn't myself.

>> so, what do you think? a real disorder, or just a man who needs to learn some control? we're tweeting live. just use the hashtag #abc2020. >> and coming up, you got to see this. >> next, parking lot wars. forget road rage. these cars are barely moving. our hidden camera is there, when losing it returns. need to rent a car or truck? we'll pick you up. looking to buy? enterprise makes it worry-free. and now with enterprise carshare, you can share one of our cars. 24/7. whether you want to rent, share, or buy...

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losing it continues. here's gio benitez. fighting parking lot wars. >> excuse me, i was waiting for that space. >> yeah, tough. face it, lady, we're younger and faster. >> reporter: who will ever forget kathy bates' iconic behind-the-wheel meltdown over a parking space in the movie "fried green tomatoes?" >> are you crazy? >> face it, girls, i'm older and i have more insurance.

>> reporter: but real-life parking wars are taking place all across the country. >> oh my god. it doesn't work that way in chicago! >> reporter: from new york -- >> it's not worth it guys. >> reporter: to virginia. >> get the [ bleep ] out of the spot, you piece of [ bleep ]! >> reporter: to georgia, where a local school board member was charged with reckless conduct after police say she ran down a teenage student trying to save a space at walmart. >> how long have you been holding this spot? >> reporter: of course, calling dibs is nothing new. in some cities, like boston, it's a hallowed winter tradition. you shovel a spot, you get to save it. >> they sweated and toiled to make this parking space their own. and that wastebasket is there to insure it remains their own. >> reporter: but pull that type of move elsewhere and you could be driving straight into a world of trouble. >> i've seen cars rammed. >> he's just hit us twice!

>> smash into another car. >> [ bleep ]! he just hit us again. >> i've seen them throw things out of cars at people. um, pretty much seen it all. >> reporter: tom ciccone is a former mall security expert. name it. he's seen it. people get angry in parking lots. >> they do. people are losing it, and they're losing it very easily. >> this was an attack. i was attacked. >> two women attacked another woman. >> reporter: police are still waiting to slap cuffs on the two women who assaulted tonya knight-joseph outside of a mall in cherry hill, new jersey. so the parking lot was jam packed. >> jam packed, and there was a car sitting in the lane. they weren't moving. they weren't doing anything at all. so i pulled into the parking spot. >> reporter: that's when, tonya says, the fangs came out. >> she started walking towards me. she smacked me in the face. a fight ensued. as i was trying to get away, i noticed that there was some pressure and pain on my finger, and that's when i noticed that she was biting me. >> reporter: she starts biting on your finger? >> she starts biting on my finger.

and she said, "that's what you get for taking the parking spot." >> reporter: i mean, did anyone see this happen? >> there was no security. >> reporter: no security whatsoever. >> none at all. >> reporter: it's an accusation the mall refutes. they say they want tonya's attacker caught and they're now offering a $5,000 reward for information leading to her arrest. we have a woman almost losing her finger. what's going on? >> well, you need more presence, more boots on the ground. if people know that security is around or people are watching, they are not going to do it. >> reporter: ciccone says 80% of mall crime happens outside in the parking lot, but conversely, 80% of security is actually inside the mall. you're saying malls want to protect what inside. they're not looking to protect so much what is happening outside. >> they're protecting assets inside. and your assets when you are in the parking lot are still your responsibility. >> reporter: like tonya knight-joseph, former navy seal chris heben is recovering from a parking lot fracas. for you, the parking lot was a battlefield? >> it was a battlefield, yeah.

>> reporter: for chris, a routine trip to his local health food store in akron, ohio, turned out to be more dangerous than his tours of duty in afghanistan. >> i get out of out my car. two, three spots up from me a car almost backs up into me. so we exchange words. >> reporter: chris says before things got out of hand, he walked away and headed into a market when he realized he forgot his wallet. >> and then he pulls up to me and re-engages me in the conversation. basically telling me that you know, i've got a big mouth. >> reporter: that's when chris says he heard a pop. suddenly, he doubles over. >> it was like getting kicked right in the belly. >> reporter: chris goes into "zero dark thirty" mode, deciding to chase after the car and whoever shot him. >> my stomach was just on fire. it was searing, burning pain. >> reporter: chris takes his finger and plugs the hole in his abdomen, all along pursuing his assailants. eventually chris abandons his chase. he survives. with a healing scar and bruised

ego to show for it. >> i don't walk away from danger or trouble. but you know, sometimes that comes around and bites you in the butt, apparently. >> reporter: or in the abdomen. >> or in the abdomen, yeah. >> reporter: but no one was laughing after a case of road rage spilled into this parking lot at a best buy in fairfax, virginia. last april, two men turned this parking space into a boxing ring. two days later, a 58-year-old sunday school teacher named librado cena comes in for questioning. >> i thought i was being attacked so i defended myself. >> reporter: but cena is about to learn that brief, violent encounter with 63-year-old william o'brien will change both of their lives forever. >> do you know where he is right now? >> no! >> do you want me to tell you where he is? >> sure. >> he's in the hospital, and he died. >> from me hitting him? >> yes, sir. >> reporter: a medical examiner would rule o'brien's death a homicide. the charges were later reduced

after a public outcry. still, just last month, cena was convicted of the lesser crime, misdemeanor assault and battery. >> i'm going to jail for a long time for something that i felt was self-defense. >> reporter: when we come back, we unleash our hidden cameras on a busy mall parking lot. watch sparks fly when we push drivers to their boiling point. who keeps their cool? >> wait, wait, wait. i'm holding the spot. >> you're holding the spot? >> reporter: who loses it? >> you from new york? you can't [ bleep ] hold a spot! >> reporter: stay with us. introducing america's greatest invention ever. it's not the cotton gin. what!? it's not electricity. oh man. it's new park's finest from ball park. made with 100% beef, no nitrates and infused with bold premium seasonings like slow smoked hickory...

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losing it continues. once again, gio benitez. >> reporter: it's a beautiful spring morning at this mall in staten island, new york, and motorists are cramming into the parking lot for a full day of saturday shopping.

but what these drivers don't know is that they are about to be part of a "2020" social experiment. >> gio, you all need to come up forward right now. >> reporter: that will push them to their breaking point. >> whoa! whoa! i got this spot. it's my spot! >> reporter: we've asked actor yuval david to throw a wrench into one of drivers' least favorite labors, finding a parking spot. >> i'm just holding the spot. i got dibs on it. >> you're holding a spot? >> reporter: who will lose it? >> move out of the way. move out of the way! >> reporter: who will protest? >> i'm holding the spot. >> you can't hold spots here! >> reporter: who will simply drive away? >> i got dibs on it. >> i don't care. >> reporter: we should tell you, the mall's security kept a vigilant eye on our social experiment at all times. and just in case, we hired security of our own. at first, we found drivers to be forgiving. >> i'm holding the spot. >> sorry. >> reporter: that's right, she

actually said sorry. but as the mall parking became a premium, patience was at a minimum. >> you're in a car, you get a spot. >> yeah, but i'm holding the spot for my friends. >> where's the car? >> they're on their way. >> sorry. >> reporter: the truth is, yuval was holding the spot for me and actress ashley carpenter, so when drivers like diane pilaski started boiling over -- >> you don't call dibs. >> why not? >> that's not how it works. you're in a car, you pull in a spot. >> reporter: we would send ashley to the rescue. >> i thought you were holding the spot? >> yeah, i was holding the spot, but she just pulled in. we are right here. >> you don't call dibs. you come in a car. you don't call dibs. are you security? >> no, we're just a tv show. i try to explain. "2020". how are you? what were you thinking? >> you don't call dibs on a spot. >> what do you think pushes people over the edge? >> people calling dibs on a spot. >> reporter: diane seems to be good sport about it all.

there's that camera here, that camera there. it's all part of a social experiment. but then my producer gives her the bad news. >> we need our spot back. >> no! you can't use another one? i gotta move? >> reporter: next up, justine carucci. >> i'm trying to hold a spot. >> you got dibs? i'm in my car. i'm ready to park. you're holding a spot? >> yeah. it's mine. >> how is this yours? you don't have a car there. >> reporter: time to take my cue. how are you? >> oh, god! >> you're not nasty. >> yeah, i'm pretty nasty. >> what did you think when you saw him holding that spot? >> i thought i was going to run him over in my car if he doesn't get the hell out of my spot. i wasn't really going to hit him, but i was going to scare him enough to get him out of my spot. >> you wanted that spot? >> i did. i still want it. >> reporter: in fact, most drivers pushed yuval right out of the way. >> sorry, sweetie. it doesn't work that way. >> why doesn't it work that way? i'm here holding the spot. >> reporter: but watch mary medeleski's face when ashley shows up. >> i thought you were holding my spot?

>> i was holding it but she just pulled in, right now. >> moi car is right here. >> reporter: still she's having none of it. >> i've been driving around for 15 minutes looking for a parking spot. >> reporter: time to let mary in on our social experiment. >> what was going through your mind? >> i'm taking his spot. i've had my car kicked in for this. >> really? there are people who are just losing it out in the parking lot. why do you think that's going on? >> because the world is losing it. >> reporter: maybe, but we hadn't met dominque sandoval. >> i'm just trying to hold the spot. >> okay, hold your spot. >> don't you think i can call dibs? it's my spot. >> it's your spot. drop it. it's not worth it. >> reporter: and then, listen carefully to what she says next. >> that's how people get hurt. >> one of the things you said is, "this isn't worth it. it's not worth it." >> yeah. this is how people get hurt. i've heard too many stories, >> reporter: dominque's cool composure may have something to do with the fact that she's a

human resources director. >> we get people with all different kinds of attitudes. >> reporter: but what social experiment would be complete without the quintessential new yorker? meet devon sveven of brooklyn. >> yo, i got dibs on the spot. >> what? >> i got dibs on the spot. i'm holding the spot. >> how can you hold a spot in a parking lot? >> i'm just like standing there. >> are you kidding me? you can't hold a spot. >> i've been waiting five minutes for my friends to show up. i'm holding a spot for them. >> are you kidding me? look at this [ bleep ] parking lot. >> it's full. i'm holding a good spot. why are you getting mad at me? i'm just holding a spot for them. >> are you from new york? you can't hold a spot. >> reporter: and then watch. devon backs down, and i jump out to find out why. >> so what were you thinking, man? so why did he try and drive away? maybe he's heard the same horror stories we have too?

>> i was afraid that this guy might do something to my car the moment i drive away. >> ah, you were thing what he was going to do to the car? >> yep. >> reporter: despite all his bluster. >> how can you hold a spot in a parking lot? >> reporter: devon let a cooler head prevail. that's something navy seal chris heben now says he wished he would have done. >> i probably could've have done a way better job at diffusing the situation. the fact that i probably didn't back down led to be being shot. >> reporter: bottom line -- take our mall security expert's advice. >> give up the spot. if they're there willing to argue with you over a parking spot, they have some bigger issues. >> there you go. >> so, do you give up your spot or stay and duke it out? let us know. coming up, firebombing and stalking? that's what police say a

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"20/20"'s losing it continues. here's jim avila. >> reporter: high on a california hillside sits a million dollar house. 50 miles from san francisco, just past the edge of urban sophistication, in vacaville, literally cow town in spanish. a place where a young pastor named mark lewis with a fast-talking fire and brimstone preaching style proudly featured in this church video can make a good home. >> and the sun became black as sackcloth and the air and the moon became his blood and the stars of heaven fell unto the earth. >> reporter: by his side his high school sweetheart joanna who ran the youth ministry. >> hi. >> reporter: together, growing their independent fellowship

baptist church to nearly 400 members among them, sarah nottingham and her fiancé. >> to see somebody that was that excited for god and to have that much enthusiasm, you know, it was exciting. >> reporter: a strict, fundamental church where the women submitted to their men in all things. >> girls not wearing, you know, a whole lot of makeup, jewelry. skirts only, no pants. >> reporter: sarah nottingham was a sunday school teacher and was married by pastor lewis but it fell apart after a brief two and a half years. then in 2011, pastor mark's own marriage ended when without warning, he lost his wife joanna. found dead, hanging in their closet. by her own hand, says the coroner. and leaving the young preacher all alone for about a day. within 24 hours, sarah nottingham, no longer a church member, or married, says her phone rings. on the line, pastor mark. >> he was crying and he asked me if i had heard what happened and i told him, yes. >> so his wife had just died. >> yes.

>> reporter: he calls an attractive former church member. >> yeah. >> reporter: he started eventually a relationship with you? >> yes. >> reporter: the two become lovers. secret lovers. >> so, you having this relationship. he's single. you're single? >> yes. >> reporter: but it was all secret? >> yes. >> reporter: why? >> he worried about his you know, we kind of have to keep this hush-hush, if they find out i'm dating the ex of one of my, you know, parishioners here, i'm gonna lose the church. >> reporter: but what he was about to lose was sarah. >> when we talk about lies and deceit, it's false preachers, false doctrine and false churches. >> reporter: because while he was preaching on videos like this. >> the spirit of the anti-christ is already here. >> the pastor, so afraid to lose his church, was secretly engaging in some very risky business. he was sending shocking text messages to female parishioners says sarah including a teenager appropriately named desiree.

>> every single day there was something i was doing with the church. every day. >> reporter: desiree nye joined the church when she was just 5 years old. but now she's in over her head. >> it started when i was 16 at first, i always looked at him like a dad. and then i was more confused because then he would send me something inappropriate. >> reporter: something being? >> like a picture of him with nothing on or -- >> reporter: not something you would send to your daughter? >> no, no. exactly. and it really confused me, especially with him dating sarah nottingham. >> reporter: desiree says pastor mark took her on daddy-daughter date nights, touched her on the knee when driving, telling her she says, he could hardly wait for more. >> he said like, "oh, ten more months," till i was 18. >> reporter: why was the 18th birthday significant? >> because i'm underage. and if anything were to happen, he'd go to prison. but if i was 18, then it wouldn't be a crime. >> reporter: but he was talking to you about sex? >> yeah, yeah. >> reporter: desiree can barely talk about that time now out of

regret and shame. what did you think when you got something as terrible as this? >> it really makes me sick to my stomach. there was over 80 of them, of just him that were with either no shirt on, or no pants on, or inappropriate like that. >> reporter: in the end, desiree says it was she who broke things off. sarah, too, had had enough. in an e-mail she wrote -- >> i say, "you are sick, twisted and manipulative. i don't wanna see your face again." >> reporter: but pastor mark refused to let her go and soon he'd succumb to his own struggle with the devil. a struggle he preached against so strongly in this church video. >> if you continue with that attitude, you will be damned! >> reporter: and he says, "it's on now." >> he was getting angry. >> you can tell. >> because satan empowers the person. >> i mean, i took that as a threat. >> he is planting terrors among the weak. >> something was going to happen. i guess, pumping me with fear. >> reporter: sarah is terrified. she knew that mark's wife had died a sudden, unexpected death and now after watching him lose

it with her, sarah suspects joanna may not have committed suicide at all. so she reaches out to joanna's mother. now the details of a painful story resurface from the past. >> it brought back all off the memories of what joanna went through and what we went through. she didn't know quite what to do. i told her to make sure she contacted the police. >> even before they were married joanna had repeatedly applied for protective orders documenting years of abuse including two hospital visits for beatings. years later, she was found hanging in a closet, her feet touching the ground. mark says he was outside playing basketball. and once he found her body, mark never cut her down says the police report and instead of calling 911 he called a friend.

joanna's brother is joseph hunter. >> reporter: when someone told you that it was suicide? did you believe that? >> not even for a second. not even for a second. >> reporter: the reign of terror his sister suffered haunts him to this day. >> she was upset, and she had a lot of abrasions and bruises on her and cuts and she looked beat up. and i cried. >> reporter: sarah is now worried she would end up the same way. >> he cannot stand when something's out of his control. that's when you can see his temper just flare up. >> reporter: sarah writes him telling him to stay away. >> i was dumb enough to believe in your games. you're not welcome at my house, and i don't want to see your face again. >> reporter: mark does not take the rejection well at all. now he really loses it, says sarah, and unleashes an unthinkable series of attacks that she says threaten her property, her life and her family. >> this is your car, and the damage was where? >> it was the front windshield. it had been smashed a few times. >> reporter: a claim pastor mark denies. but, the boiling point comes

in the dead of night. as everyone sleeps a flash in the darkness as a molatov cocktail crashes through the window. >> through my parent's bedroom window. >> reporter: i can't imagine what a shock it is to have a window break in the middle of the night. >> my dad thought at first he was dreaming. >> within minutes police stop a suspicious truck and arrest three transients all staying at pastor mark's church. under questioning, authorities say, they confess they had been hired by the pastor. they pled not guilty. >> here at fellowship baptist church, services were held like usual on sunday night but without pastor mark lewis. >> and the parishioners are not happy about it his congregation now dwindled from hundreds to less than 50 but those left rally around him. >> i will stand by my pastor 100%. >> with the allegations of firebombing he wasn't there. these allegations are false. >> reporter: pastor mark tells local reporters he's not involved. >> they got the people who did that and i guess they are just trying to point the finger at me, and that's normal. >> reporter: these are very serious allegations.

are you pretty much denying them? >> oh, yeah. well i'm denying what they say is i'm involved with. >> reporter: his teenage former friend desiree says the pastor never feared arrest. >> he was like, "god really has my back." and he was like, "well, i'm a man with two strikes from the past. and i have a dead wife in my closet. and nothing happens to me." >> reporter: but that luck may be running out. the fast-talking young pastor who started with nothing and moved to the million-dollar house on the hill tonight sits in a one-room cell awaiting trial on arson charges. >> i do believe that. >> reporter: that may just be the beginning of pastor mark lewis's troubles. the family of mark's wife who died in the closet now feeling vindicated as the sheriff's department makes a major announcement. officially reopening the investigation into joanna's suicide. >> he's been hiding behind the veil of being a pastor and religion and using that to manipulate minds and their hearts.

>> we 140u8d point out that he'll be on trial in june. coming up next, a losing it that would make everybody's top ten list. trying to cut in line. i hate that. coming up next. >> do you lose it when you have to wait in line? they did. or do you get crazier when someone cuts in line? get in line for a tape you won't believe, next on losing it. yup. all five of you for $175. our clients need a lot of attention. there's unlimited talk and text. we're working deals all day. you get 10 gigabytes of data to share. what about expansion potential? add a line anytime for 15 bucks a month. low dues... great terms... let's close.

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losing it continues. as jay shadler takes on cutting in line. >> reporter: even in this age of instant gratification -- >> click it, ship it, say it, pay it. >> reporter: we still have to endure that ancient anger of waiting in lines. >> it's momentary, involuntary

imprisonment. >> reporter: most folks swallow the frustration and carry on, but then we wouldn't have a story for you, would we? >> i was told by apple care that i could walk in the store and get the part. >> reporter: yes, line rage is real. it's even being studied at m.i.t, which is where we met dr. richard larson, a renowned expert in the physics and psychology of lines. >> right now, we're in line, right here. >> reporter: dr. larson says people innately understand the rules of waiting in line. had moses added an eleventh commandment, it may well have been "thou shalt not cut in line." >> when people cut in line like this, that person is saying, my time is much more valuable than your time. some people who are close to the tipping point, just totally lose it. >> reporter: oh yes, there's hell to pay. arrests, like this guy who tried to muscle his way to the front of an l.l. bean store opening line. or the line to the bathroom at

an nfl game that stalled, then brawled. >> there are kind of fundamental laws at work. >> the top one is first come, first serve. >> chaos at the pasadena apple store. >> single file. >> reporter: the launching of a new apple product has been the genesis of many a great line story. like the one pastor scott jones told us about. >> as i'm driving up, i'm thinking, this is going to be an experience. >> reporter: jones and roughly 50 of the apple faithful lined up at 4:30 in the morning to be among the first to get the ipad 2 at this ardmore, pennsylvania, store, only to have this jenny-come-lately, three hours later, plant herself at the front of the pack. >> i'm not going to have somebody yell at me. >> oh, honey, you haven't even heard yelling yet! >> she plopped herself right here. >> reporter: stunned by the wicked interloper, jones pulls out his trusty iphone and begins videotaping her. >> she can't really think this is okay. >> reporter: actually, she thinks cutting is line is fine, it's filming her that brings out

her dark side. >> ah, dude! get your hands off me. >> well then, get in the back of the line! >> reporter: now the crowd takes another tack, shaming her. >> it's a justice issue, right? >> the next thing was the police. >> then she just sort of quickly got in her car and drove away. it was as if society had withstood the test. >> reporter: perhaps, but never underestimate the likelihood of someone upping the ante, to vigilante justice. >> lines can be hazardous to your health. >> reporter: take sam rosenwinkel for instance, whose story, which went viral on you tube and introduced hundreds of thousands of viewers worldwide to the muffin macer. will bring tears to your eyes. it did his. you just came in. popping into a duluth, minnesota, gas station for cigarettes, he cuts in front of this woman, whose fuse was not just short, it was nonexistent. >> no, actually i was here first. you wait! >> reporter: she's just getting

started, grabbing muffins, slowly. >> i started commenting on how many muffins were left. >> buy like 70 muffins. >> you're the [ bleep ] that's still back there. >> buy more muffins. >> you're the [ bleep ] that's still back there. >> reporter: suddenly, the muffin lady stops buying and starts spraying -- mace. >> told your stupid [ bleep ] now! i didn't get enough muffins. >> reporter: you'd been maced. >> yeah. it kind of blew my mind. i didn't think that she was going to do that, even though that she stepped way further out of line than i did, in my opinion. i don't think it's nice to cut in line. i should have asked her. >> reporter: not surprisingly, somewhere between the danger and drudgery of line waiting, a niche business has been born. robert samuel is one of its pioneers. what's the name of your company? >> it's sold, inc. same old line dudes. >> reporter: for a price, robert will wait in line for you. >> i need to know where you are. >> reporter: in this case, the daily crush for the new york foodie craze called cronuts, a scrumptious cross between a croissant and a donut. what's your hourly rate here on the cronut line?

>> $60. >> reporter: to stand in line today. to who? >> to somebody who doesn't want to do this. >> reporter: and who might that be? a sultan, a hedge fund titan? no, just a sweet lady with a sweet tooth. >> i don't have to get up super early. i don't have to wait in the cold. >> reporter: ironically, a week after we met robert, we found out the best way to make a line disappear, when the city health department found mouse droppings at the bakery. >> well, it's something of a crisis. >> reporter: since then, it's all been cleared up, and the crowds are back. but it made us think of the greatest mouse and line story of them all. how good are they? >> disney is superb. >> professor larson said to learn the secrets of stopping line rage, book yourself a ticket to disney world. so we did. and we rendezvoused with kathy mangum, creative executive of walt disney imagineering at, where else, the dumbo ride. >> we want you to have so much to look at or do or entertain

your kids. 'cause kids aren't the best line waiters, right? they're a little impatient. >> reporter: walt disney, our parent company, has reimagined what it means to wait in line. this isn't the dumbo ride, this is the line to the ride. where kids play until a buzzer goes off. but of course by then, the kids are buzzing, and getting them back in line will require its own magic trick. now wait. you're, i see your thing has gone off. >> yeah, and i can't get him out. >> reporter: in the end, perhaps the lesson to all these line stories is to take a deep breath, relax, and enjoy the

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