and, and, and and, and, and

back. and when i look, friend, how old are you now, dude? how did you do what we to say to each and one of you.

it concerns our postal system and band and all that know they'd never say that they didn't do driving sleet snow but they've got a problem and what are they kicking at? and that's my friend. very simple. talk to you to see them. do. doo doo doo doo doo doo doo doo doo doo doo doo doo doo doo. well, back at that, the 13 colony cry was freed and. then how to defend in a letter was too much trouble to run, too many places to send it. but now it's a different story. they've got more mail than before. it's gotten bags stacked on shelves. there's hardly room for anything more. there's been a mail explosion. they've got a catalog of it down

right away. you probably you. oh, oh, man. hey. oh. oh. it wasn't so long that communication was simple. act. but the range of the human voice is limited. so man's ingenuity, ways to bridge distance. he invented writing. and type for graphical errors. to, carry messages across vast distances man developed roads,

highways, turnpikes and bunions, calluses and a rare assortment of aching limbs. i guess up until recently communication remained a simple what matter it it took two weeks to go from new york to atlanta over a month to saint louis. if the letter from uncle ben arrived day or so later, nobody fussed the times were tuned to wagon wheels, footpaths and the of wind against sail distance was measured by weeks and months everything up far time off then slowly the country got up steam commerce shook off its sea anchor and headed westward all the width of the continent. there was a new idea speed, everything was coming up to date in the kansas and the portland's

communications became the most vital aspect of our economy. the post office became the prime artery of for a time the department was perfectly able to up if the mail piled high, put on another piece of equipment. and if that didn't do the trick, add a few more clerks or a flock of carriers. but by world war one, the post office carried more advertising in a week than all the newspaper ads and magazines could carry in a year it was the country's bill collector check deliverer errand, the volume of mail delivered leaped to 20 billion. by 1948, it had doubled 40 billion. this year doubled again nearly 80 billion pieces of mail. literally, the post office stands to be swamped. overwhelmed, drowned in a sea of mail. where do we go from here?

patchwork, piecemeal solutions based upon obsolete transportation routes will not work. the answer has to be as new as the challenges. new and the post office has. the only logical answer zipcode mail distribution via the straight line. always the shortest distance between distant points. zip code five trailblazing numbers like this one launch every piece of mail with space, age, speed and precision from. now. that's easy to say. it sounds just fine, but let's put this question right on the line. what? the zip code, a postal quirk. what does it do? how does it work? if you'll lend an ear, we'll be glad to explain how the zip code eases your postal pain and boom, boom, boom, boom, boom. the first 50,000. which part of the nation your

letter will find its destination. since the country is divided into ten big sections each, the number to establish direction before your letter has even departed. and we've already got it started. and then you don't boom, boom, boom, boom. the next two digits go hand in hand to a major post office over land. since each big section has town after town, we need this numbers to really narrow things down. we've got the section? we've got the city. just two more numbers. we're sitting. and boom, boom. these last two digits are really specific. they're your local post office number. terrific. boom, boom, boom, boom. then boom, boom, boom, boom. what a system. as you can plainly see, just five little numbers quick as can be. but if you have a question or you have a doubt, if you're still not sure, the whole thing's about just always remember zip code, define mean

to city in one straight line but don't take it from us don't take it from me try it yourself you'll see. boom, boom, boom it's a better deal than you get from any other post office department. yes. zip code is. a better deal. moving the mail. one straight line straight as an arrow. and on valentine's, it could be cupid's arrow. the time before zip code. a boy, a girl, a valentine. there a moment in new york state who loved girl like me scooping ice to car to save up to to say he can smash.

his mother's then i go along you is wrong the letter like a good day she went i love. just me wallet you would say when is word finally spoken of had to go a straight oh does that valentine's. and now another valentine carefully zip coded here and a

different girl still far away by frisco bay but the same boy a little older and a little wiser. his letter blew a country in just one day. it reached in in just one minute. she the as happy and and all. me. and those zip code numbers will help clear up two of the major problem that give the post office department fits seem the

dead letter rocks. have you ever asked yourself this question why do postal clerks get indigestion? there are many reasons i won't bother to. list them. it's all the stamp glue we take our systems. i guess that's as logical as a man could get, but not the reason for their stomach upset. it's from trying to read the american hand in legibly written the land. this letter will prove exactly what we did. the name of the city simply can't be read oakdale field oakhurst. oh park. oakwood tuscaloosa. tuscaloosa. tuscaloosa. now you see what we if the writing's no good this letter might as well be carved out of wood. and it seems that is only hard on your just try this problem on for size. i got a letter here for somebody from springfield springfield.

i'm telling you, pal, there's place i'd rather be. i sprinkle pennsylvania and there's been the mistake. this letter is apparently for me. i'm springfield, arizona and i want you to know i've been waiting this letter. we cannot go. letter by right now. you were right. i have a problem. and i'm telling boy, you're angry and you have a right to be. there are very many many identical names. springfield is not the least of 824. springfield wasn't perfect the ways and they're all abbreviate. what about the letter phrase? oh, what did they do the fact that letter by way of springfield last name the springfield are not springfield old springfield and the springfield mo a springfield il and springfield and a springfield car and the said springfield. live at springfield town there's springfield nit and springfield,

pa there's a straight down that event but they feel like events. are oh well what do when i rank by a factor. pennsylvania arizona u.s. u.s. zip code is bringing the mail explosion under control. it is as up to date as the computer, as timely as the fantastic zip code scanner, electronically zip codes and sorting the mail. it is a but to make zip work you must use remember only you can put zip in your postal system. ladies and gentlemen, the postmaster general of the united states, the honorable lawrence f o'brien. one way we can measure the success our zip code program is the number of foreign countries who send us their postal specialists to our system and to

determine how much of it is adaptable for their purposes. they come because of a simple. zip code works. it works for the post office. it works for all who use the mails. small business bulk mailers or private citizens to get any zip code numbers may need, including your own. just call your local post office office. next week. say we bet on in your head. there's no better way you zip code every day we're gonna have a zip code and a zip code. a zip code phone, internet and everything will be all right. you get your service, the lower cost, you are mistakes. no time ever lost a lot less

handling along the way. oh, --. you know, you haven't given up a million. oh, yeah. oh, you go out and get out and everything will be all right when the call to mr. z, what he can do for you will be they make you flip to let you have baby better part of the man going to need you in his hand you know you gotta have a. little it will be all right and and now my friend will say long we hope you're singing zip code so we've told you everything we know it's up to you to make the zip code coat. you know you're gonna have a double go. go home