>> the thrill of living well is in pursuit. the pursuit of the rarest experiences. a pursuit of the finest products. the pursuit of quality in everything you do. and in all of these pursuits, you need the best intelligence to make the best decisions. it isn't easy. it is difficult work. >> welcome to "bloomberg where you follow your inspiration. in this edition, what you drive is important, and so is who you drive with. of likere sort

dinosaurs from another era. they are a car that the average tv reviewer would remember. >> learn the rules of cocktail bars. >> give the bartender something to work with. tell him you like whiskey or something you can build on. >> see how the world's most spectacular watches are put together, one tiny magnificent piece at a time. you are not racing for a technological breakthrough. >> but first, trouble with us to one of the worlds legendary destinations. whether you know it is the city of light or love, paris is charm is irresistible. its galleries, cafes, and wine

bars are revered the world over. welcome to "bloomberg pursuits." we will show you how to make the most of paris when you are here on business. >> the historic center of paris has been missing two of its most famous institutions for the past four years. the world's most famous hotel has been closed for renovation. the wait is over. they are back and better than before. the ritz was under threat from modern hotels. renovation has brought this grand building into the 20th century. suitee inside the premium . there is no shortage of gold

leaf or and take furniture. decadence is the order of the day. for could all be yours $33,000 a night. staying in the ritz has its perks. in the basement is the hotels cooking school in case you need to brush up on the culinary crafts. the chefs will show you how to make the perfect macaroni -- mac aroon. its bar is legendary. the hemenway is named after the american author. the man behind the bar is ranked as the best bartender in the world by forbes and travel leisure magazines. paris is trying to go green.

churn of the city is hard to escape, but it is possible. there are beautiful parks. newas transformed a pedestrian room -- pedestrian route along the siene. paris has been making perfumes since the 14th century. a closely guarded secret. here, you get the chance to design your own perfume. sceneis -- paris's hotel is welcoming back another classic hotel. modern art adorns the lobbies and bars.

if you got the ritz was expensive than take a deep breath. $38,000art at 1000 -- per night. every room has its butler. renovation, the crillion was stuffy. the cobwebs have been blown off. make sures on-site to your beard is as sharp as your suit. cobblers are ready to make you look like you belong. food and the art of taking the , a tradition it the french hold dear. the french hold the traditional mealtimes.

going out for a work lunch, plan to sit around 1:30. if you're heading to a nice restaurant, you need to make a reservation or you will end up blocked out. don't be afraid even if your french is not great. the maitre d'will speak some english. if you want to get out of the city, here's a surprising option. the champagne region is 35 minutes away by helicopter. it is not cheap. prices start at a thousand dollars. in no time at all you will be sipping away. , check outthe chance this 188-year-old winemaker, one

of the world's largest. now it is time to head back to paris. the city knows how to do luxury. it has had some practice. biting ates may be their heels, but paris leads the way. great food, dangerously good wine, killer style. they make it look easy. >> from the city of light, let's had to hollywood. the king of comedy is also a connoisseur of cars. my first car was a 55 buick roadmaster. learn the rules for being a star at a cocktail bar. >> try the way it is written on the menu. put a lot of effort into

making a drink as good as possible. >> peek inside a factory that makes timeless timepieces. >> you find this training only in this region. in the world can meet this kind of know-how. >> this is "bloomberg pursuits." ♪

>> getting a drink at a good bar is one of life's great pleasures . there are right ways and wrong ways to go about it. let's go over the rules. today we will go over a few

do's and don'ts of jerking and cocktail bars. drinking and cocktail bars. don't come in a bar and ask what is good, because the bartender does not know what you like. say, i like whiskey, then he can make something with whiskey. if you have dietary restrictions, no problem. we have plenty of options. don't start deconstructing our drinks, and adding substitutions. that will slow it down and make everybody mad. try cocktail the way it is written on the menu. effort to makef that as good as it can be. don't drink cap a cocktail and then tell us you don't like it. tipping a dollar for a drink

works at your local bar. a little more elbow grease goes into making a cocktail. tip 20% for cocktails. just because you go into a cocktail bar does not mean you have to order a cocktail. we have good beer, good wine, and good nonalcoholic cocktails. if you, the bar for a glass of water you take away the opportunity for someone else to have a good time. london, theyork and rent is extremely high. the seats are coveted. if you're wondering if you have had too much to drink, you probably have. you're about to be cut off, avoid a fight. you are not going to win. -- you cameu gave to the bar to have a good time. there is more to the

automotive experience than just the machine. you don't write about cars for a living without meeting interesting characters. and getting cozy with some of my favorite automotive aficionados. jay: good to see you again. >> thanks for having me back. thati have something cannot be more americana. this is the epitome of american optimism. we won world war ii, started a space program. the jetsons was coming on tv. they are sort of like dinosaurs

from another era. is a car the average tv viewer would remember. look how much room there is in this car. just hilarious. i love how huge the gauges are. the way you start this is turn the key, and then push this button. >> people think that is a new car thing, but it is an old cars. jay: how many cars can you cross your legs in? >> none. jay: comfortable car, isn't it? >> we can have a conversation even though we are far apart. what about the parallel parking section? that would be an issue. what cars did you grow up

idolizing when you were young kid? jay: when you grow up in a little town in new england, nobody had cool cars. i was nine years old and riding my bicycle. polishing a man 1951 jaguar. i was fixated. i had never seen anything like that. in 1959 most car magazines were in black and white. you didn't get any excitement from it. >> who taught you how to drive? there was an abandoned car in a field near my friends house. we would go over there and work on it all stop we got it running and we would try to run the field all day. his mom would sit in the kitchen window and watch us. >> what you started making real

money, did you buy a special car? the first car i bought when i came to california with my 1955 buick roadmaster. i got the plane, had no place to live, and in california you need a car. i bought the 1955 buick. i lived in it. i slept in it. i met my wife and it. to my first tonight show. and i still have it. that was a special car. >> how would you define a luxury car? jay: nobody does luxury like the french. comfort while driving. cars don't appear to the ostentatious or flashy, but they are nice to drive and very comfortable. we americans confuse luxury with garish. look at trump's apartment, is sitting on a gold chair comfortable? no.

it is not luxury at all. it has the price of everything and the value of nothing. >> have you ever paid more than you thought you should? y: no, all i have done is but too early. when you find out it is not worth as much as you got, you hate the car. by what you like. then worry about the price later. it's better to pay a little more and buy something you truly enjoy. if you are 21 years old now, would you get into the business? like telling stories and comedy. i always like talking to people. my dad sold insurance. month to motivate the men he would put on a goofy show. he would juggle.

>>jay, it has been great talking to you. jay: it is always fun when you come by. up next, here is a luxury product that is still made by hand. there is a painstaking process behind each of these beautiful watches. , weith a mechanical watch make it special and unique. > this is "bloomberg pursuits ." ♪

>> to close out "bloomberg ," to truly appreciate an object of luxury, you need to go back to the beginning and see how it came to be. this switch watch rand arnold and son makes timepieces from scratch. we went inside the process earlier this year. every new watches like a piece of art. it has a different story to tell. the very interesting thing about watches, they have to be hand toished which is related arts and crafts. we have these two worlds in one watch. andspecific oh aspect of it

the mechanical aspect of it. we manufacture all of our watches. arnold and son, one of the most biggest important watchmakers who ever lived. there a lot of technical solutions used today. we continue his legacy in a contemporary manner. team, we design hello what should look. you have to have mechanical harmony. when we are happy, then we create the internet works which will make the aesthetic happen. we have to order the right material. from brass opted to cheney and

-- brass up to titanium. once you have the raw material, you start making the components. we have different raw materials going into different watches. if you want to do watchmaking at , you findigh level this training only in this region. working with tiny parts is a challenge. you cannot do anything without good tools. we have a toolmaking department.

the reason why we do our tooling and house is so that we can master our tools. in quality control we decide if it is good enough to go to the decoration workshop. traditionalnds of decorations are applied. the mechanical watch you buy today is not the leading technology. you have a different relation to a mechanical watch than a technological device.

with the mechanical watch, it is the handwork that makes it special and unique. difference, big more than on the electronic side. once they have been decorated, they are quality check again. that is a bit of a trick. they go to be reassembled before going to the watchmaker. once they have all been preassembled, they go to the watchmaker.

we have to add all the winding mechanisms, because you want to wind your watch. we put a dialogic, and then the hands. the very first time you will see and hear your watch moving. starting from the simple, it is a long process to a high-grade mechanical watch. you can't just put the parts together and expect the watch until perfect time. we are checking the watches for 600 hours to ensure that everything is ok.

this process is really long. this is the complexity that this device requires. we put into a watch case. watches are perceived as a time capsule. it is nice for people to buy something that has always existed and will always exist as a form of art. >> you can find more films from " stories at bloomberg.com/pursuits. thanks for watching "bloomberg pursuits." this is bloomberg.

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♪ >> breathing room. the sec gives a reprieve to u.s. firms on mifid research roles. creates opportunities for exchanges. castle walls are about to come down for european banks. traditionaln lenders insuring data with tech rivals. welcome to bloomberma